Germans in the Desert Returns!

June 7, 2013| by Scout

June gloom, Arizona license plates, people named Schmidt — must be summer again in San Diego…

Summer along the 33rd also signals the return of our most excellent German-style Pilsner, Germans in the Desert!

Germans on Holiday (courtesy der Spiegel)

Germans on Holiday (courtesy der Spiegel)

Named for our annual invasion of pale-skinned, blue-sock-and-sandal-clad friends from Deutschland, GitD is a great, light and refreshing beer with just a hint of oranges and lemonade courtesy of Meridian hops. Perfect for quaffing in 2 liter steins whether you’re sporting a Speedo on the sands of Encinitas, or sweating and posing under an Anza tree out in Borrego.

Germans in the Desert goes on tap today in the tasting room. Look for it to hit taps throughout San Diego in the next week or so.

Specialty Keg: Rosemary Rye Brown
Just for you folks who visit the tasting room this weekend, the HoBo has also tapped a special keg of Rosemary Rye Brown, a special version of our Pasha’s Rye Brown Ale spiked with locally grown Rosemary. If you like a bit of woodsy tingle on your tongue, you’re going to love this one.

There’s just one five gallon keg, so you’ll want to make sure to hit it sooner rather than later, or risk missing Rosemary altogether.

Friday Food Truck
Forget Meatless Mondays and Fish on Fridays! We’re carnivores here at Latitude 33, and to feed our meat needs, Oscar’s Meat Pies will be here from 3pm to 8pm on Friday serving up their most delicious meat-packed delicacies.

Growler Power Hour
Don’t forget that tonight from 3pm to 6:30pm is also our Growler Power Hour where you get $3 off all growler refills.

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Memorial Day Weekend Fun

May 23, 2013| by Scout

What’s News this weekend:

Ahh, Memorial Day Weekend – school’s out, you can wear white shoes again and not be a hipster, and half-a-million plus people are descending on San Diego for the traditional beginning of summer holiday.

camelcorps
As long as everyone and their mom are here for a visit, we thought we give you a few reasons to drop by the tasting room and try out those new white shoes. Here’s what’s up for the weekend:


Camel Corps IPA in Bottles

Following hot on the heels of last week’s Vanilla’s Porter bottle release, we’re pleased to announce that Camel Corps IPA is now available in bottles as well. It hasn’t hit distribution yet, but you can drop by the tasting room and pick up brewery-fresh 22 ounce bottles for just $5 each (10% off for a full case).


Sunday Growler Fill Specials

We know you’re looking for something to take to your Memorial Day, so Sunday from noon to 5pm we’re offering $3 off all growler (re)fills. Drop by and pick up a couple so you’re properly prepared on Monday.


Food Trucks for Fri / Sat!


Naturally you’ll want to fully optimize your holiday weekend experience by utilizing every moment to its fullest, and we’re here to help. In order to ensure that you’re properly nourished our super melty friends from the Meltdown Food Truck will be here on Friday the 24th from 3 to 8pm.

On Saturday, Oscar’s Meat Pie Shack will be rolling up with their New Zealand-style meat pie and pastries to help stave off your hunger pangs from noon to 6pm (Frodo Baggins approves).


Upcoming Events
  • May 24 – Cigar & Spirits Tasting, Newport Beach – If you’re an aficionado of fine cigars and spirits, we’ll be on-hand with some fine Latitude 33 beers at the Newport Beach Hyatt. Tickets are almost sold out, but you can still pick them up here.
  • May 31 – Artitude at Latitude 33 – We’re closing out May with an art show during tasting room hours. From 3pm to 8pm you’ll be able to drop by and have a few beers while checking out some local art and meeting the artists. Our friends from The Sushi Bus will also be here serving up their Cali-infused, Japanese cuisine. More info on the event is on the website.


OC Beer Fest Photos

Finally, we’ve been doing a lot of festivals lately, often dragging the HoBO out of his trailer and into the sunlight to meet his countless dozens of fans. Last weekend we made our first foray to a big event in Orange County, the OC Beer Fest at Irvine Lake, where Kevin, much to his surprise, actually had a good time with a bunch of complete strangers — maybe because they were complete strangers. Anyway, we’ve got a few photos from the event below; check them out. (We’ll do our best to get more from other events too.)

OC Beer Fest, May 18 2013
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This Week: In Bottles and Celebrating on the Streets

May 17, 2013| by Scout

Beers in bottles, Festivals in SD and OC and Grad Specials in the Tasting Room — oh my!

Bottles, bottles, we’ve got bottles!

Yep, it’s true — After several weeks of delays, the labels, crowns, bottles and cases all finally arrived in house this week. If you didn’t hear the shouting an celebration in your neck of the woods, the HoBO & Co. fired up Mr Wizard for the first time and packed off five pallets of Vanilla’s Porter! It won’t hit distribution and retail shelves for another couple of weeks, but that’s not stopping us from selling it in the tasting room.

Labeled Vanilla’s bottles heading into the filler
Nick packing off freshly bottled Vanilla’s. Aren’t those nice cases?
Our first pallets of Vanilla’s Porter, bottled, boxed and nearly ready to go.
The Vanilla’s Porter Label by artist Malane Drake is based on American caricature art of the late 19th Century

Starting tonight you’ll be able to purchase 22 ounce bottles of fresh, delicious Vanilla’s Porter for just $5/bottle in the tasting room. Drop by and have a taster or two, then pick up a case or three to take home and share with your friends.

Next week the HoBO tells us that we’re packaging Camel Corps, so bottle’s of old One Hump will be joining Vanilla on the shelves for the Memorial Day Holiday weekend. (Pasha’s is getting bottled the week after.)

Tasting Room Specials for Grads

Speaking of reasons to celebrate, for a lot of you, this is the end of the college semester and graduation time. If you’re one of them ed-you-cated grad-yee-ates that’s joining us working folk in the real world, we’ll help you celebrate the beginning of the Rest of Your Life will a graduation special in the tasting room.

This evening, Friday May 17, only bring in your graduation cap and we’ll give you a pint of our celebratory Biere de Mars for just $3! And if that’s not enough, Dang Brother Pizza will be here with their yellow Fire Truck serving up hot, wood fired-pizza for half off!

Weekend of Festivals

Let’s say you’re one of those poor souls who can’t make it to the tasting room this weekend. No worries, the Latitude 33 tap teams are spreading out across Southern California to spread the word on how much better life (and the beer) is on the 33rd Parallel. Here’s where we’ll be:

  • North Park Festival of Arts – May 18, 11am to 6pm: Justin’s Lat 33 Tap Team One will be manning the Latitude 33 Booth on the Beer Block down in San Diego’s North Park. They’ll be pouring a Pasha’s Rye Brown and our 1st Anniversary Biere de Mars (if you haven’t had the BdM, get it now — it’ll be gone soon and not back for another year.)
  • OC Beer Festival — May 18, 2pm to 6pm: Meanwhile, the HoBO and Lat 33 Tap Team Two will be heading north to Orange County’s Irvine Lake for the OC Beer Festival. We, and several thousand of our closest friends will be up there to promote our impending arrival in LA & OC (look for a formal announcement soon), and pouring Camel Corps Double Hump and Carolina Honey Hips.

North, south or in between, Latitude 33 will have you covered this weekend, so see you there!

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A Spicy Cinco de Mayo

May 3, 2013| by Scout

Ahhh, Cinco de Mayo… that time when we Americans celebrate 4,500 poorly equipped Mexican soldiers kicking the French army’s ass at the Battle of Puebla down in old Mexico. The way we hear it, unless you live in Puebla the holiday’s not that big of a deal for our neighbors to the south, but and excuse to party is an excuse to party, so we’re going to run with it.

Los Tres Camellos Picantes

Los Tres Camellos Picantes

In celebration on May 5 we’re throwing our Herb Alpert albums on the turntable, tapping out a special keg of Camello Picante (that’s Spicy Camel — Camel Corps IPA spiked with Ghost Chilis — for you folks that don’t habla the Espanol), and toasting to Napoleon III having his cajones handed to him 151 years ago.

Tasters of Camello Picante will be un dolare; pints just $4. For a mere $12 you’ll get a pint of the spicy camel and one of our cool 1st anniversary t-shirts.

The Herb Alpert music and excellent company will be gratis.

For the rest of the weekend, we’ve got a full tap line-up that you’ll find here. Oscar’s Meat Pie Shack will be serving up rib sticking food from down-under on Friday, and the Perogi truck will be here to satisfy your Polish cravings on Saturday.

Here’s our tasting room hours for the weekend:

  • Fri: 3pm – 8pm
  • Sat: 12pm – 6pm
  • Sun: 12pm – 5pm

Directions and all that stuff can be found right here.

Saludos!

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Bottles, Beats, BBQ and Beer

April 19, 2013| by Scout

It’s a 4-20 weekend at Latitude 33!

Bottles and Distribution
If you missed the big announcement this week, we’re officially beginning bottling at the beginning of next month. The bottler and labeler are already here, so all we’re waiting on is bottles, labels and boxes to put them in. To start we’ll be bottling three of our mainstays, Camel Corps IPA, Pasha’s Rye Brown and Vanilla’s Porter. You should see those hitting shelves by Memorial Day. After that we’ll be working to add one or two more beers to bottles each month as time and capacity permits.

Bottler Pr0n

Bottler at it arrived straight off the truck
Almost ready for action
Meheen 6 Head Filler
Look! The wizards’ even has the HoBO’s facial expression

Along with bottling we’re also expanding our distribution. This summer we’ll be hitting Orange and Lost Angeles Counties first, then moving out to cover Ventura, San Bernardino, and Riverside counties. If all goes well and we can use all this brewing capacity Green Flash left us with then the moved, we’ll be statewide by then end of the year, so you’ll be able to pick up a fine Latitude 33 beer along all 10 of California’s parallels.

You can read all the details in the press release here.

BBQ and Beats
This weekend we’re participating in two big events down San Diego way.

  • April 20 – Brew’N Que III — The 4-20 Smokeout at South Park Abbey
    We’ll have 13 Latitude 33 beers on tap and the HoBo will be hanging out, chowing down on awesome BBQ and talking beer (what else?) The fun starts at Noon and goes all day. » Click here for details.
  • April 20 – San Diego City Beat Festival of Beers
    We’ll be down with just about every other craft brewery in San Diego County (and beyond) enjoying great beer and music while supporting a great cause. The fun starts at 1pm right in front of the Lafayette Hotel. » Click here for details

Meanwhile, back in the tasting room — Beer & food!
Ahhh… spring in San Diego. The weather is going to be beautiful and sunny all weekend, making hanging out at the brewery a must.

Friday: We’re opening the tasting room at 3pm today with a full tap line up. The Sushi Bus will be on hand with their signature Cali-sushi stylings. Show up between 3 and 6:30 and get $3 off your growler re-fills.

Saturday: we’ll be opening at noon and Oscar’s Meat Pie Shack will be on hand for all your 4/20 noshing needs.

Sunday: we’re open from noon to 5pm. Seriously, there’s no better way to spend the day than hanging out with friends and tossing back a few colds ones with us.

» You’ll find the tasting tap line-up right here.

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Latitude 33 Brewing Company • 1430 Vantage Court, Suite 104 • Vista, CA 92081 • Tel: (855) 598-2337